Liftopia Facing Bankruptcy
Updated:
October 13, 2024
According to a filing in theCalifornia Northern Bankruptcy Court, Liftopia is facing Chapter 11 restructuring. Due tomore than $3 million in unsettled commercial fees,Aspen Skiing Company, Alterra, and a number of other entities filed an involuntary bankruptcy petition against the popular lift-ticket site. The filing occurred on June 2nd.
Our Take
Over the past 15 years, Liftopia has made a name for itself selling heavily discounted online lift tickets. For advanced-sale tickets to some independent mountains, the site is the only game in town.
The company is facing Chapter 11 restructuring (rather than Chapter 7 liquidation), meaning that it likely won’t cease operations. But it could mean considerable changes to the business in future seasons. We don’t know what this means at this point, but Liftopia has faced serious pressure from mega-passes such as Epic and Ikon in recent seasons, which offer similar or better value propositions for very frequent skiers.
A number of consumers rely on Liftopia for cheap day tickets, and many smaller resorts rely heavily on the site for ticket revenue. We hope this restructuring doesn’t substantially shift Liftopia’s business focus.
Recent Articles
Salt Lake City Has Been Selected for the 2034 Olympics. Here Are the Ski Resort Upgrades to Expect.
Salt Lake City is set to host the Winter Olympics for the second time in the 21st century. We cover the likely host mountains and capital investments to expect over the next decade.
Analysis
News
Deal
Announcement
Video
Investigative Journalism
August 28, 2024
Utah
Park City
Deer Valley
Snowbasin
Olympics
Ikon Pass Adds Sierra-at-Tahoe for 2024-25 Season
Sierra-at-Tahoe will become the second Tahoe destination—and the first on the south side of the lake—to join the Ikon Pass starting this winter.
Analysis
News
Deal
Announcement
Video
Investigative Journalism
August 27, 2024
West Coast
Lake Tahoe
Ikon Pass
California
Cali Pass
No results found...
